Microsoft bing

Ecommerce Know-How: Optimizing Your Site for Microsoft Bing

Microsoft, Yahoo! The research deal announced in July still faces legal hurdles, but as more details have become available, it is clear that the companies’ combined research share has, for the first time in perhaps a decade, created real competition for Google. Depending on which poll or survey you favor, Microsoft and Yahoo! will control […]

Microsoft bing

The integration of Yahoo! Search and Microsoft Bing with Google Analytics

Many e-commerce merchants use Google Analytics to track their pay-per-click advertising campaigns. Key pay-per-click stats that can be tracked include revenue per keyword, number of conversions per keyword, average order size per keyword, bounce rates per keyword, and more. But these stats are only for pay-per-click ads in Google. In fact, for marketers who also […]