Microsoft bing

Microsoft Bing tests “Hero” ads in Windows 8.1 search results, playing with Google

Microsoft Bing is piloting a new form of search advertising in Windows 8.1 – allowing advertisers to promote themselves with bold photographs, personalized links, and other visual elements when users search for their brand names. The “Hero Ads”, unveiled today, combine elements of display advertising and search. They are tested by advertisers such as Land […]