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Firefox just gave you a good reason to ditch Google Chrome

Mozilla Firefox has just made changes to their browser, making an existing feature available by default to all users. The tool is called Total Cookie Protection, and thanks to it, Firefox is now called “the most private and secure primary browser available on Windows, Mac, and Linux.”

Whether Firefox really is the better browser remains to be seen, but Total Cookie Protection certainly kicks things up a notch when it comes to privacy. Will that be enough to help Firefox outpace the competition?

Mozilla Firefox / Meghan Newell

Firefox’s Total Cookie Protection tool isn’t exactly a new feature. It was first introduced in 2021, but it was never enabled by default – you had to enable it manually for it to work. Alternatively, using Firefox in privacy mode also enabled the feature. As a result, many users may not have been aware of its existence, but now Firefox has rolled it out to all browser users, ensuring that it is always enabled without having to change any settings. .

The illustration above does a great job of depicting what Firefox’s new pride and joy offers users. Total Cookie Protection locks browser cookies only on the site that created them instead of letting them follow you around the web.

Cookies are often used to prepare targeted advertisements on many websites. This is why, for example, if you buy clothes online, then you will see advertisements from the retailer you have just browsed. These advertisements will follow you to completely unrelated corners of the Internet, reminding you of the time you visited this website. With the new Firefox tool, this could be greatly reduced.

Firefox has described how the tool works in a very accessible way. Total Cookie Protection essentially creates a separate “jar” for each website’s cookies. Without this feature, your browser’s cookies are all in one big shared jar that every website can look at and gather information about your browsing habits. Firefox makes it so that each website can only know what you’re doing within the confines of its own pages. The cookies remain securely locked and each site can tap into its own jar, but it does not have access to any of the other jars.

As Mozilla said in its blog post, “It’s an alarming reality — the possibility that your every move online is being monitored, tracked, and shared. […] No other website can access cookie boxes that don’t belong to them and find out what other websites’ cookies know about you, freeing you from invasive ads and reducing the amount of information companies collect about you. topic.

Scheduling an email in Outlook in Firefox on a MacBook.

Total Cookie Protection still allows third-party cookies to provide accurate analytics, which websites certainly need, if only to deliver the kind of content users want to see. However, this should eliminate the possibility of these cookies tracking your activity anywhere on the web.

Mozilla Firefox has been emphasizing privacy and security for quite some time, rolling out Enhanced Tracking Protection to all users in 2019. Despite the security provided by the browser, it still lags behind its competitors . According Statistics counterGoogle Chrome is the absolute king of browsers, with a market share of 64.95% in May 2022. It is followed by Safari with 19%, Microsoft Edge with 3.99%, and finally, Firefox with 3.26%, marking a decrease compared to the previous year.

Beating Google Chrome might be next to impossible for Firefox, but Total Cookie Protection should definitely help it attract new users. If you’re tired of seeing intrusive ads all over the web, download the latest version of firefox and try it.

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