While the US Department of Justice may be speeding up its antitrust case against Google on the basis of a questionably enforced timeline, Google’s latest defense can arguably be seen as just as questionable.
The US Department of Justice, led by Trump-appointed William Barr, has officially filed an antitrust action against Google and today the defendant offered a rebuttal via his public policy blog.
The justice department’s lawsuit today is deeply flawed. People use Google because they want to, not because they have to or can’t find alternatives.
This lawsuit would do nothing to help consumers. On the contrary, it would artificially promote lower quality search alternatives, raise the prices of phones, and make it harder for people to get the search services they want to use.
As expected, Google dismisses the complaint, referring to the fact that it is business as usual not only for itself but for all other companies in the industry. In an effort to defend its current business model, Google is pairing its own service funnel with other known quantities in the industry such as Apple, Samsung, and Microsoft.
As Google emphasizes its status as an important search engine on the iPhone as a measure of its competitive position in the industry, the company is paying more attention to Microsoft’s Windows business and the pre-integrated Edge Explorer and engine. Bing search by default.
Google is not preloaded on Windows devices. Microsoft preloads its Edge browser on Windows devices, where Bing is the default search engine.
Google pointing out that the Bing and Windows 10 relationship is a valid observation from Google, this is only a cursory assessment that the company does not explain or examine regarding the concessions already made by Microsoft that brought the company there where it is today with the bundle of services. The EU recently re-flagged Microsoft’s browser-based voting option, questioning its 2004 decision and fined the company $ 731 million for failing to fully comply with its decision previously rendered.
As Google quickly threw other companies under the bus as part of its defense, the company managed to pass Firefox as an example of its “superior” alternative services that people “choose” to engage with rather than commit. ‘be forced to do so, as the DoJ partially claims. .
The data shows that people choose their favorite service: take Mozilla’s Firefox browser as an example. It is funded almost entirely by revenue from promotional research agreements. When Yahoo! paid to be the default search engine in Firefox, most Americans quickly switched their search engine to their first choice, Google. (Mozilla then chose Google as the default search engine, citing an âeffort to provide quality searchâ and its âemphasis on user experienceâ.)
Google sums up its point by indicating the trivially easy ways that people could avoid his services but choose not to. What Google does not disclose in this public rebuttal is its Android license lockdown and free entry into competing industries by leveraging its hugely profitable search business. Google says it is keeping its promise to “stay absolutely focused on providing free services that help Americans every day.” Because that’s what matters most â.